The Power of Content Marketing April 19, 2017 Knowledge is power. Have you ever heard this before? In today’s marketing world, content is crucial. Content showcases expertise. Content tells a story. Content conveys brand personality. Content informs the client before a purchase. Content converts a questionable lead to a sold out buyer. Most of all, content will help you tell the truth, which is why clients buy from you. Quality content walks the client through the door of trust. By having excellent content that describes your product or services and gives the right information on how you can help, you will reap the reward of business, higher quality leads, and much more effective marketing results. If you haven’t considered the importance of what you are saying to your customers, now is a great time to start. Here are some great tips on what you can do to help improve your content marketing game. 1. Get A Strategy In Place You need to establish a clear purpose or goal for your content. Start by asking this question, “Why should you care about your content?” Now, put yourself in your customer’s shoes. What information will they need to know before they buy from you? If they had never heard of your product or service, what would they need to know before they felt comfortable spending their hard earned money? High-quality content will inform on specific values of your business that the customer cares about. If you inform and answer the right questions, then you attract more leads that eventually convert into sales, phone calls, or emails. Once you have your purpose and goals in place, you can set out on developing content that follows suit. 2. Assign Responsibility Content for your website, marketing materials, and presentation should never be done with just one person. It’s best to approach content from a team perspective with several sets of eyes on what you’re putting out. This will help with filtering mistakes and communicating more effectively with one other’s input. It’s best to divide responsibility and assign tasks to fit the skill sets of your team. Design, writing, delivery, measurement, and marketing should be split up if possible. This will also allow for more creativity amongst your team. 3. Talk About What You Know Don’t make a fool of yourself and try to talk about something you aren’t knowledgeable about. Your subjects should make sense and you should write about what matters to your business and to your clients. You should also be sure to cover subjects in your content that will inform your customers and help your business grow. Some great examples of this could be service features, product reviews, or directions on how to use your product. If you offer services, you may also talk about the benefits of what you do and the ways in which you serve your client’s specific needs. Do your best to emphasize “pain points” that you solve. 4. Don’t Wait To Start It’s crucial that you do something and take some small steps into growing your content. If that means scheduling time to write and develop content, do it. If it means hiring someone part time or a marketing company to help, do it! (We would love to help you!) Don’t wait to jump in the game. Adding a page to your website or a blog post every once in a while can help you tremendously. Posting content regularly can also help with your SEO and your ranking on Google! Do something and do it now! 5. Have Fun With It People don’t just like to be informed, they like to be entertained. If your content does both, inform and entertain, then you’ll be hitting the perfect sweet spot. Sophisticated humor (sometimes sarcasm) can be very effective. However, this does not always mean “funny” is the best way to market. It should be said that some content pieces are better in a more professional light and may not always have the ability to communicate a sense of personality or humor. You can be the judge according to your audience and the business or services that you offer. 6. Keep It Simple People will only buy what they trust. However, before they trust something, they must understand it. This means that your message and information to clients should be so simple that an 8-year-old could read, understand it, and explain it back to you. Share the simplistic ways that your product or service helps solve the problem of your ideal customer. Again, speak to how you solve their pain! If you do that correctly, the sales will come. 7. Give It Away The best content is FREE content. This means you’ve got to be willing to give your information away without a cost. Why? Because this will build trust and connection to your prospective client. Another great strategy or use of your content is to offer it for free in exchange for an email, which is still basically “free” in the mind of most customers. This can be a huge help with lead gathering for future email campaigns. E-books and blog subscriptions can also generate tons of open sale possibilities. Hire Us To Help You With Your Tulsa Content Marketing If your website and marketing need help, we would love the opportunity to work beside you and help you develop the content marketing strategy of your dreams. We can help you rewrite your messaging, brainstorm new marketing ideas, design marketing materials, and more. Contact us today by calling 918-379-9400.