What Is Website Development?

The term website development refers to the work involving the design, creation, and maintenance of a website. The website development process typically includes a combination of computer engineering or coding, graphic design, copywriting, and specialized marketing. Most websites are purposed with the intention of providing useful information to readers in the most effective way possible. However, the best websites are able to convey the right message, in the right way, to the right audience using effect design. 


What Is The DNA Of A Successful Website?

Ultimately, the goal of any website is to help convert a prospective client into a paying and loyal customer. However, there are many important steps that help to develop a website that can help in the sales process. The definition of a good website, consists of  several aspects:

  • Good DesignThis refers to the presentation, layout, and visual elements of a website that draw people’s attention. Specifically, design includes using colors, icons, graphics, word fonts, pictures, videos, and responsive elements to attract attention.
  • Quality Content – This refers to the usage of keywords and informative elements of a website telling people, who you are, what you do, and how to contact you. A good website should answer people’s questions in a simple and direct way of communication. A good website should also include content that builds trust, establishes credibility, and drives toward a relationship.
  • VisibilityThis includes the use of search engine optimization (SEO), ads, or other marketing forms that direct people to the website. A good website will have the important elements to be recommended and easily visible on search engines and other websites.
  • AccessibilityThis includes the ability of a website to load quickly and be condensed down to a smaller screen size. A good website should load immediately and be able to self-adjust to any size of screen, especially with the use of mobile devices.
  • AccuracyThis refers to websites that provide information that is valuable to clients based on relevancy and needs. A good website should not only be posting new and current information frequently but should also be giving information that adapts and speaks directly to a client’s ever-changing needs.
  • Easy NavigationThis involves the ability to help a user find exactly what they are looking for in a timely manner by formatting the layout of your website in a simple way. A good website should not be too populated with information, but should include an obvious menu bar as well as the organization of information by categories and subject.
  • About UsThis section of your website that tells people about who you are and what you do. A good website should clearly define your business and communicate the services you offer in layman’s terms. Your “about us” should also identify the heartbeat of your business.
  • Contact InformationThis includes the ways in which a potential client can contact your business, the hours of operation, and the location where they can find you. A good website should also have several opportunities for a client to contact you by using things such as contact forms, email addresses, email subscriptions, and phone numbers.
  • Call to ActionThis refers to the directives or actions that you want a user on your website to take. Typically, a good call to action will move a potential client further in the sales process by asking them to do something or participate in a sales action such as giving their contact information. A good website will have several calls to action throughout that direct the user to do something.
  • Headers and FootersThis refers to the bar of information on the top of your page or near the bottom of your page. A good website will have their basic contact information such as the address or phone number on the header and footer.
  • Images and VideoThese refer to the use of pictures or video used on a website to aid in giving information, drawing attention, or building trust. A good website will use images and video in backgrounds and as a visual aid to written content as a primary way of giving people a glimpse of their personality.


How Do You Improve A Website?

The easiest way to improve your website is by asking yourself the following questions:

Am I using the important words, descriptions, and phrases related to what people are looking for?

Does my content reach and speak to my intended audience?

Is my site able to be viewed and condensed down to more compact devices without trouble?

Is my site user-friendly, visually stimulating, and attention grabbing?

Does my site give quality information about who we are, what we do, and how we can help?

Does the content on my site contain recent, accurate, and understandable information?

Does my site contain images, video, and interactive elements?

Does my site contain news about our business, our hours of operation, maps to our location and contact information?

Does my site have good links to and from our site?

Does our website accurately display our personality, service, vision, experience, and expertise?


Hire Us To Do Your Web Design In Tulsa!

It’s not uncommon to be overwhelmed with the intimidating task of building a good website. If you are unsure where to start, call our team of experts and let us help you. Our team of designers, writers, and consultants understand the importance of asking the right questions to get the right answers. We know how to help you achieve the crucial elements that go into producing the best possible website. Our goal is to get to know who you are, what you do, and then help convey that to your target clients in the best possible way.

Let us help you make your online marketing and website building dreams come true. Contact us today at 918-379-9400 or stop by our offices in Broken Arrow near Tulsa, OK.