Social Media has become the new platform for businesses to market themselves to their clients. With internet access virtually anywhere, mobile devices, tablets, and laptops are now the optimal territory for advertising and marketing. This essentially means that your business or brand can be seen and engaged with customers at any time, even after your offices are closed. Thus, the importance of using social media as another part of your business is more of a needed reality than ever before. In addition to becoming the new marketing field, social media is also the new “word of mouth” or reputation gauge for your business. This also means that you have to take the time to listen to what your clients are saying about you through social media and then make adjustments. Overall, social media is taking over the marketing world by storm. The Most Popular Networks In total, there are actually hundreds of social media platforms and many are on different levels of devices and communication. To help you understand a little bit more about some of the most popular networks, we found their definitions for the use of their platforms: Facebook – 1.65 Billion users. Keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people you meet. Twitter – 310 Million users. A real-time information network that allows you to see the latest stories, ideas, opinions and news about what you find interesting. Instagram – 400 Million users. A fast, beautiful and fun way to share your life with friends with a series of pictures and videos. Snapchat – 200 Million users. A high-upside network that gives you the ability to post pictures and short videos with a limited amount of time before expiration. LinkedIn – 100 Million users. A platform to manage your professional identity, build and engage with your professional network. Pinterest – 100 Million users. A place to organize and share all the beautiful pictures you find on the web. Google+ – 250 Million users. A network owned by Google that allows users to share pictures, videos, information, and be on live video using hangout sessions. Youtube – 1 Billion users. A place to connect and share your collection of videos and content. How To Have Social Media Influence Just like any smart stock owner, when it comes to social media, it’s wise to make sure your business is split across several social media platforms. However, just because you exist on a social media platform does not mean that you’ve done enough to actually make a difference. One of the most important keys to social media is to post valuable information often. Your social media page should never be left dormant. This means that your business should be intentional and active by posting pictures, video, and good content often on the networks that your business is on. What You Can Post In addition to posting often, it’s crucial to be intentional to spread your posts across different types of content going back and forth from written and visual content. Some different ideas about posting may include: Posting in a response to a recent event or news announcement – a world event, a new product, or something important related to your industry. Posting a picture of an everyday action or event at work – important meetings, office parties, group lunches, new customers, or featuring an employee. Posting a video related to your business – making an important announcement, introducing or explaining a new product or service, or a “how to video.” Posting something humorous to just give your followers a good laugh – such as cat videos, someone else’s funny video, or anything slap-stick humor. Posting a written note to thank your customers – a simple appreciation or thank you regarding customer loyalty. Posting something others might find valuable – a “fun fact,” memory or historical event from the past, or a simple life-tip to help your customers improve something. Get Started Today The most important thing you can do for social media is to just get started and to learn a little bit at a time. Whether it’s reading articles, watching YouTube videos, or working to hire a social media professional, your business can skyrocket in no time by just simply getting started and moving step by step, little by little. With the right approach to social media to be intentional and post often, your business should see fantastic results and an excellent response from your customers. For help with your social media, contact us today by calling 918-379-9400.