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How Often Should You Email Your List? The Ideal Email Frequency

Meet email savvy Emma. Apart from being a self-confessed technophile, she’s also selective and fickle. But she’s loyal to brands who consistently provide value and create engaging email content. If she thinks you’re sending out uninteresting content in her inbox more often than you should, she’s quick to click the unsubscribe button! How do you …

2017-05-10

Branding 101: People Buy What They Trust

No one in their right mind is going to spend valuable money guessing or hoping they get great service. Only careless or nieve people do this. People are like machines in the fact that they will buy only what they understand and then trust. And once they find a brand they trust, that brand is …

2017-04-24

The Power of Content Marketing

Knowledge is power. Have you ever heard this before? In today’s marketing world, content is crucial. Content showcases expertise. Content tells a story. Content conveys brand personality. Content informs the client before a purchase. Content converts a questionable lead to a sold out buyer. Most of all, content will help you tell the truth, which is …

2017-04-19

I just started my business. Now what?

If you’re reading this, you may be a “rookie” to marketing. Or perhaps, you’ve had your business for a few years and you’re just a bit curious on learning something more. In either case, this blog can help you think through the first necessary steps to starting some general marketing for your “newish” business. Step …

2017-04-01

The Biggest Mistake With Websites

Let’s say that you’ve been in business for years now and it’s time to redo your company’s website so that you look relevant again. You’ve done your homework and you’ve located the Tulsa web builder that you were looking for. You’ve re-written the content of your website and made everyone take new pictures. Your website …

2017-03-20

Six Things To Look For In Your SEO Company

With so many SEO, web design, and marketing companies out there, it’s hard to know what to know what Search Engine Optimization (SEO) services to look for. Some agencies specialize in only SEO or link building, whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance.  Here …

2017-03-17

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