I just started my business. Now what?
If you’re reading this, you may be a “rookie” to marketing.
Or perhaps, you’ve had your business for a few years and you’re just a bit curious on learning something more. In either case, this blog can help you think through the first necessary steps to starting some general marketing for your “newish” business.
Step 1. Get A Website
This sounds cheesy, but the most important thing you can do starting out is to get a basic website. This will be your potential clients’ biggest resource for checking you out and seeing if you’re worth their time. Don’t go cheap in this area either. If you’ve already invested into an LLC and done your homework, you might as well get a good website. Most entry level websites by a professional design company start at about $1000 and go up from there. If you’re not sure where to start, our team at expect3 would be glad to help you with your Tulsa web design needs.
Step 2. Get On Google
Once you’ve gotten your website started, you need to then register your business on Google. Think about what your clients will need: basic contact information, office address, and hours of operation. If potential clients do a Google search for your type of business in your city, you want your name and information coming up. You also may want to ask some of your first customers to leave you a Google review. This will help improve your reputation over time.
Step. 3 Get A Logo
There are easy alternatives to get yourself a logo. Do it yourself. Hire your neighbor. Or hire a professional graphic designer. When making this decision, consider these thoughts:
- You’ll probably have this logo forever or at least 5 years.
- You want your logo to be simple with only two colors max.
- You want your logo to be easy to figure out and recognizable for any customer.
In most cases, to get a decent logo done, you’re looking at anywhere from $300-$1500. If you’re considering having your business for a long time, then it is crucial to have a logo that is highly professional and effective for spreading your brand awareness. We would love to help you get started. Our team at eXpect3 has a lot experience with Tulsa graphic design work.
Step 4. Get Famous
In the world of public relations, it’s really key to make the right connections with the right people. A great place to start is with the local news outlets, your local paper, the chamber of commerce, and by asking others to refer you. You may even consider hosting an open house or supporting a local event. It will help your business to start with a bang if you can get others talking about you. You can start with your supportive friends and go out from there. Remember that people buy you, not just your services. If you’re a great networker and you make lots of friends, the referrals will come in.
Step 5. Get Social
Social Media is the fastest growing avenue for advertisers. This is where everyone spends their free time. If you don’t know where to start, get a Facebook page, invite your friends, and post updates on how your business is growing. Ask people if they will refer you to others that may need your help. You may also offer special discounts or gifts for those that like your page or share your posts. The more social you are, the more your audience and fanbase will grow. If you need help with your Tulsa social media, contact us below for some free advice.
Videos are the fastest growing tool for marketing. Why? Because people will only buy what they understand and are familiar with. Videos will give people a glimpse into who you are. They will also show people your personality and how you may interact with them as a customer. The best thing you can do is to simply start posting short video to your social media or YouTube accounts once a week. Start by talking about what you do and then start telling some success stories or common issues that your services solve. If you’re not sure where to start with videos, we’d be glad to help you. Our team at expect3 handles many kinds of different Tulsa video projects ranging from commercials to interviews.
People will only buy what they understand. The more information you can give your clients, then the more comfortable they will feel when you put them in the sales cycle. Get a blog on your website and start writing once a week about some important subjects related to your business. Inform people about what goes into your job and tell them how to evaluate good services. The more you can establish yourself as the expert in your field, the more likely people will want to do business with you. In addition, the more content that you post over time, the more this will help your search engine optimization and people will find you easier.
Get Our Tulsa Marketing Team To Help You
Our staff has tons of experience with all the areas mentioned above (and more!) and we would love to sit down with your team and help you grow your business. Contact our offices by calling 918-379-9400 and we can get something scheduled immediately!