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Google AdWords: A Smart Investment

Posted on: October 11th, 2019

If you’re not investing in Google AdWords, you’re missing clientele.

Meanwhile, smart competitors are reaching your target audience. While other marketing agencies are chase expensive keywords, the Certified Google AdWords Specialists at eXpect3 Digital Media agency invest time in compiling the proper research required to decipher the relevant keywords from wasteful keywords. “Companies who invest in Pay-Per-Click (PPC) Campaigns require consistent in-depth research. For example, as your products and services change your marketing strategy must adjust accordingly. In doing so we can guarantee a substantial ROI for our clientele. ” Due to vast number business in specific fields, online visibility can be hard to gain. If you don’t know what you are doing it can get expensive as everyone is fighting to be at the top of the SERP’s (Search Engine Results Page). This high level of competition usually goes hand in hand with expensive keywords. When every company in your area is bidding on the same terms, and hoping to yield massive returns, Google’s able to raise the prices.

Prioritize Phone Calls

Every company we speak to wants more leads. Therefore, mobile optimization can not be ignored. Having a campaign that only focuses on phone calls can be the most beneficial to any business or organization. This type of campaign pushes more phone calls to one’s business when searching on mobile. Call-only campaigns replace the headline directing to a landing page with a phone number. This takes the often unnecessary step of visiting a landing page out of the equation, and gets right to connecting a searcher to a real, live person or company directly through the SERP’s (Search Engines Results Page.) “If you’re looking for a doctor on your phone, chances are you want to call one,” says eXpect3 Digital Marketing Services. “Call-only campaigns work wonders for that reason. 

Competitive Research

We just discussed how competitive different industries can be on SERPs, so your company needs to stand above the rest. Begin by learning your competition, eXpect3 Certified Google AdWords Specialist offer competitive research in your area. “Through geo-targeting, it’s simple to see your competitive landscape.” Here are four beneficial tips:

Examples of a Call To Action includes:


Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics. With each click costing a heavy chunk of change, making the mistake of wrongfully targeting a location will cost a business a substantial amount of money. Our team researches the area to find the exact radius that makes the most sense to advertise on. When you have multiple locations, separate these into their own campaigns so you can target as accurately as possible.

Unlike SEO that can take months to achieve first page visibility and ranking, once we launch your Pay Per Click advertising campaign…your brand, message, and call to action will be first page usually that same day.

Contact eXpect3 Digital Media Agency today to speak with our Team of Google AdWords Specialists to schedule your Research Audit