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Analytics

Improve Your Business Results

More than ever, marketing businesses are being pressed to maximize effectiveness and optimize Return On Investment (ROI), and for good reason. Companies need to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Our reporting offers actionable insights, and we are continuously learning from the website user, in order to make smarter decisions and improve your business results.

As a company our top goal is to achieve every client a significant ROI (Return On Investment). 

Just as important is the ability to provide our clients every metric that provides insights into what affects your business. Instead of just sharing the numbers, we explain all insights gathered from our analysis. Our marketing discipline is direct and to the point. We strive to be accountable, link marketing strategies to financial performance, and assert the value it contributes to your business or organization.

Without accountability in marketing, business relationships can deteriorate. In marketing accountability means taking ownership of specific goals set for a business or organization. There are multiple factors that contribute to successful accountability in Marketing. These include:

  • Strategy: Marketing resource allocation and planning are supported by robust forecasting and market mix models that include offline, online, and non-media.
  • Functional and Role Alignment: Marketing is partnering effectively with all business units and stakeholders essential to the growth strategy to fulfill its expected contribution to company growth.
  • Cross-Functional Organizational Structures: High degrees of integration between marketing, executive leadership and business units.
  • Enterprise Measures & KPIs: Company growth performance reporting connects marketing data from many sources to support measures (KPIs) that are measurable and comparable.
  • Planning: Planning is largely connected to financial outcomes and mostly based on data-driven inputs and updated on a frequent (daily/weekly/monthly) basis.
  • Funding Process: The majority of marketing investments and programs are made in a centralized planning and funding process.

Share Insights Or Potential Problems

Marketing Reporting is the process of measuring progress, showing value, and identifying actionable steps to improve marketing performance and meet your goals. Our analytical reports will provide you with a benchmark for how things are working. Metrics that are included in marketing reporting includes:

  • Current Marketing Strategy
  • Financial Projections
  • Press Release Stats
  • Social Media Overviews
  • PPC Campaigns
  • SEO Overview
  • Conversion Metrics
  • Website Traffic Metrics via Device and Channel
  • Marketing Summary

It is vital to every industry that reports and reporting become a core part of your day to day marketing operations and workflows. According to Marketing Operations Manager Crystal Monroe, “Every client requires a unique partnership with eXpect3 Digital Media Agency is to address specific challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization.” Are you ready to see if your website and current marketing strategy is living up to its full potential? Contact the Support Team at eXpect3 Digital Media Agency today to receive your complimentary Analytics Report and consultation.

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