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At eXpect3 Digital Media Agency we take the time to learn about your business/organization through marketing consulting. Our team of professionals get to know how your company mission and how you operate. We then cultivate a personalized strategic plan. This includes measurable goals that tie into overall business objectives, timetables to follow, buyer personas to target, types of content to prepare, keywords to use, and metrics to analyze.

Measurable Goals

At eXpect3 we measure the success of every strategy our team implements. Our strategies are specific, attainable, and importantly measurable. Our process begins with identifying revenue generation goals. Next we identify how many leads are needed and how much traffic is required to reach our target goal. The top two types of leads which include MQLs (Marketing Qualified Lead) and SQLs (Sales Qualified Lead). Last, we determine how many sales are needed to reach your target revenue, and identify your closing rate.

Marketing Timetables

Our marketing timetable highlights each step of your marketing strategy. Our projections and planning is centered around companies annually, or at their discretion. We offer teams for each marketing initiative who specialize in a specific area, and dedicate their knowledge and experience to each team.  Our U.S. based customer service team is comprised of data experts, media scholars, Google Certified AdWords Specialists, web developers, graphic designers, videographers, and creative strategists who work with companies from coast to coast.

Buyer Personas

Buyer Persona research is part and parcel to marketing. People who qualify for buyer persona research include, market influencers, competitors clients, target clients, and current clientele. Our professional consider all factors that are relevant to your business and target clientele. Our process includes evaluating the following:

  • What sales approaches resonate best with each buyer persona?
  • Do the buyer personas prefer specific types of content marketing?
  • How many buyer personas need to be addressed through marketing and sales outreach?
  • Which vendors are considered leaders by buyers and influencers?
  • Who determines which vendors make the shortlist? Which titles and roles are involved in narrowing the list down?
  • What types of content marketing does each buyer persona subscribe to?
  • Which blogs, social media accounts, and publications do the buyer personas read?
  • What virtual and in-person communities do buyers typically engage with?
  • How do buyers educate themselves on offerings that might meet business or technical needs?
  • What specific words and phrases do buyers search for when seeking solutions?
  • How do buyers and influencers describe their business or technical problems?
  • What are each buyer persona’s top technical and business priorities for the year?
  • How do the buyer personas interact when completing “jobs to be done”?
  • What tasks does the solution need to accomplish for each buyer persona?
  • Is there a new buyer persona that needs to be considered?



Keywords and Content

When you add content to your website, you are providing useful information for the world to see. Having relevant and new content on your website will provide value to your visitors.  When a website visitor finds an article or blog on your site, you enable them to make an informed decision about whether or not they will use your services. Google has always used content as a ranking factor and is constantly changing and improving their algorithms. Content will continue to remain an important part of how you show up. Valuable content incorporates a range of keyphrases in order to funnel organic and relevant search traffic to your website. There are three tips for cultivating the best keywords.

  • Avoid Targeting popular keywords.
  • Expand and update your SEO keyphrase list.
  • Ongoing SEO keyphrase research.

As keywords define each page of your site, you can use them to organize your content and formulate a strategy. Website homepages should target broad industry terms. As you create category pages, product pages, and articles, they will drill down into your niche and target more specific needs through unique primary keywords.


It is vital to every industry that reports and reporting become a core part of your day to day marketing operations and workflows. According to Marketing Operations Manager Crystal Monroe, “Every client requires a unique partnership with eXpect3 Digital Media Agency is to address specific challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization.” Are you ready to see if your website and current marketing strategy is living up to its full potential? Contact the Support Team at eXpect3 Digital Media Agency today to receive your complimentary website audit.

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