The diversity of talents and disciplines by the professionals at eXpect3 Digital Media Agency is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. Founded in 2009, eXpect3 Digital Media Agency is a U.S. based creative digital marketing agency with an obligation and commitment to knowing audiences and what they expect from modern brands.
Our agency excels when it comes to conceptualizing inspired and inventive online business models, mobile-friendly websites, powerful direct response tactics, and ingenious marketing strategies that create hyper-growth for our clients. With a decade of experience as a talented web design company, eXpect3 Digital Media Agency was created to provide professional web based services to businesses and not-for-profit organizations across many industries. We use responsive web design so your site adapts its content to display seamlessly according to the screen size it’s being viewed on. Our creations are crafted with only the best web standards to ensure compatibility across all popular browsers and devices. We engineer designs to serve rich content to millions of users capable of on demand scaling to handle traffic spikes and run with enterprise-grade speed and security. Our websites stand out from the competition with a functional and engaging site that is designed and tailored specifically for your brand.
The professionals at eXpect3 Digital Media Agency partner with our clients, transforming your large and fast data into customer lifetime value. We take the time to get to know you and your company, and understand that the optimal customer experience can only be achieved when we know your brand. During the consultation process with eXpect3 Digital Media Agency we cultivate a multi-tiered marketing strategy based on each business’s unique needs. From the beginning stages of the marketing plan until the execution, our team focuses on executing all aspects of your business strategy plan, including brand positioning and preparing your brand architecture. eXpect3 Digital Media Agency understands that as companies evolve and grow, so does the marketing strategy. When you partner with eXpect3 Digital Media Agency you are guaranteed unlimited access to our consultants. We understand consulting is never a one time meeting, and our professionals encourage open communication with every client.
Branding refers to the actual identity, associated with the ideas, emotions and beliefs, of a company and/or organization. Branding is much more than a logo or motto. An effective brand strategy gives you a major edge in increasingly competitive markets, and at eXpect3 Digital Media Agency our professionals cultivate a brand derived from who you are, who you want to be, and who people perceive you to be. Messaging, color schemes, and advertising methods are the cornerstone of branding. Let our team increase your companies visibility and engagement across all marketing channels, while converting those visitors into customers through effective branding. When a company lacks a brand, consumers feel nothing. You might entice them with a one-off discount and achieve an occasional impulse buys. The client however feels no connection that drives them to schedule an appointment. We understand people choose a company because of the emotion built around a brand. If your brand is founded on honesty, people feel this when they see things that remind them of your brand. This feeling compels buying decisions, which is more beneficial than the audience who would only come back if you offer another discount.
We never advocate for Google AdWords (Pay-Per-Click <PPC>) to the exclusion of other marketing strategies. While PPC can yield an almost instant Return on Investment (ROI), there is no substitute for the organic long-term growth that results from SEO,, backlinking, and relevant content added regularly to your website. eXpect3 Digital Media Agency recommends a healthy balance of marketing channels, including organic search, events, social media, and other lead sources.
Google Ads PPC is one of the most measurable of online channels, and is very transparent, providing ample PPC metrics allowing a company to see at a granular level what works and what doesn’t. You can quickly determine if your campaign is achieving a Return on Investment or not. The key to any successful PPC account is the research dedicated to the cultivation of the campaign. Depending on the industry, one cost-per-click can cost between $50-$300 per keyword. For example, auto insurance costs $79.41, the keyphrase detox and rehab costs $84.36, while the term mayo clinic breast doctors cost $306.60. Having a dedicated Google AdWords team who is capable of delving deep into the research of your most beneficial key phrases is indispensable. Imagine being armed with the research that brings clientele through your door at 60% less than what your competitors are paying. Through the research of our Team of Certified Google AdWords Specialists our clients experience that satisfaction daily.
Another benefit of PPC is the ability to access an enormous network of non-search users on properties like Gmail and YouTube and tons of partner sites. Leveraging the display network is ideal for building brand awareness and often converts at a lower cost than Google Search. More importantly, Google AdWords allows a company to narrow your audience by location, time of day, language, browser or device type, and more. Companies are also given the option to use ad extensions to display product images, a phone number, a mega-pack of links to your site, and your physical location. Companies can even initiate a chat or get an email address directly from the SERP.
Every company wants their website to rank as highly as possible on Google. It’s important to keep your online presence fresh and relevant, as things on the internet are ever changing. The biggest mistake professionals make is having a website built, only to ignore it. That’s where LMS comes in. Google, Bing, Yahoo, and other search engines continue to update and refresh its key algorithms periodically. Our team takes the important steps required to monitor the process and minimize fluctuations that negatively affect your brand. Importantly, we always provide the analytics to support our SEO strategies. Our extensive performance tracking is provided, monthly/quarterly, to our satisfied clients through comprehensive reporting. Our data focuses on Organic Research and Rankings, Organic Sessions, Landing Page Performance, Conversion Rate, Bounce Rate, and other Key Performance Indicators.
An important aspect of ongoing SEO (Search Engine Optimization) is having fresh and relevant content added regularly to your website. eXpect3 Digital Media Agency has a professional team of content copywriters who provide clientele, across a variety of industries, with the high quality articles of information being searched for by online users. Our content copywriters specialize in ranking your website higher in SERP (Search Engine Results Page), by targeting your reader and driving qualified traffic. Ongoing original content copywriting can benefit business and organizations suffering from the following:
Investing in quality content that interests your reader and offers valuable information is guaranteed to improve the quality of your website, drive traffic, and increase your connection with potential clientele.
Although the digital era is ever evolving, there is still the power of print in a digital world. At eXpect3 Digital Media Agency we understand multi-tiered marketing strategies yield the highest results, and we will share some benefits of printed media versus electronic media. There are five popular types of print media:
Potential business associates and clientele conduct online research before choosing to do business with a company. Understanding that your business has an online presence is vital to any company. If you’re not managing your online presence, who is? All it takes is a couple of false online rumors or allegations, a misleading result on search engines, or a misleading review created by competitors, ex-employees, or anyone with malicious intent, to cripple your brand. One benefit of reputation management is the ability to strategically respond to both disgruntled and satisfied clientele. Reputation Management is much more than responding to reviews. However, it is very important to answer all reviews both positive and negative. This engagement shows potential clientele that you are unafraid to face and respond to criticism. Remember when addressing negative reviews always use a positive tone. It’s ok to invite the reviewer to arrange a call or in-office visit to discuss the circumstances of the review. However, never get in a war-of-words online. Simply leave a short polite response inviting a call or email, and if the situation continues to deteriorate feel free to disengage from the conversation by leaving your number to discuss the issue at the reviewers convenience.
Addressing all reviews and showing a concerned tone pertaining to any negative reviews shows current and potential clientele that although all aspects of business are not flattering, you are professional and composed. Partnering with the Reputation Management Team at eXpect3 Digital Media Agency insures your business or organization achieves progress through a detailed online reputation management campaign. Our professionals always validate the effectiveness of our reputation management services and strategy through detailed metrics provided monthly/quarterly.
eXpect3 Digital Media Agency offers the most competitive Social Media Management pricing across all industries. Our brilliant and dedicated Social Media Team will develop an effective social media strategy and execute it. Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond in a timely manner. In addition, we use organic tactics to grow your channel while increasing your brand recognition and earning higher conversion rates and profits.
Social media management for any company or organization can be tedious, and requires a multi-level approach. Start with page creation and management while including contests and campaigns to grow your fan base. Also target markets within various social sites utilizing a variety of targeting parameters. Our Social Media Experts will create, manage, and execute the social media strategy that works best for your firm’s needs while increasing website exposure. We will develop social media content and advertisements unique to your brand. We are in constant communication with our clients to ensure our social media content reflects the firm’s brand.
Every client requires a unique partnership with eXpect3 Digital Media Agency to address specific marketing challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization. All of our strategies are supported with detailed analytics. Without rigorous management of your data, you are missing opportunities to gain a complete view of your client, business performance, and trends. eXpect3 Digital Media provides bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Our reporting offers actionable insights, and we are continuously learning from the website user, in order to make smarter decisions and improve your business results. Contact our Team for a complementary website audit today.