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Three KPIs You Should Be Using to Guide Your Digital Marketing Strategy

Posted on: August 16th, 2021

Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…

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What Do You Do When Your Content Library Is Not Hitting the Mark?

Posted on: July 19th, 2021

It is not uncommon for a piece of content to stop producing leads or to experience a drop in readership. One of the reasons for those situations is that old content fades as newer content becomes a fresher source of information. So what can you do to help older pieces of content regain vitality? Three…

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For Digital Marketing, Consistency is Key

Posted on: June 20th, 2021

For Digital Marketing, Consistency is Key One of the most important things to understand about digital marketing is that content creation is not something that you “do once and forget about.” Yes, it’s important to have resources like a blog on your website to establish yourself as a thought leader in your industry and to…

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Your Social Media Accounts Have Become an Extension of Your Customer Service. It’s Time to Embrace That

Posted on: June 7th, 2021

Your Social Media Accounts Have Become an Extension of Your Customer Service. It’s Time to Embrace That. According to one recent study, a massive 80% of consumers say that they regularly use social networking sites like Facebook and Twitter to interact with the brands they know and love. When you also consider the fact that…

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How to Build a Repeatable Marketing Strategy

Posted on: May 17th, 2021

How to Build a Repeatable Marketing Strategy At its core, a repeatable marketing strategy is one that removes as much guesswork from the situation as possible. It’s one that allows you to achieve consistent, dependable results, week after week, month after month, year after year. It’s hugely important to not only your current success but…

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The Importance of Social Media Marketing

Posted on: May 3rd, 2021

The Importance of Social Media Marketing No matter what industry you’re in, the need for a strong online presence is greater than ever. And when it comes to building a reputation online, few methods are more effective than social media marketing. If your brand doesn’t already have a social media marketing strategy in place, now…

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The Difference Between Branding and Marketing

Posted on: April 12th, 2021

What is the Difference Between Branding & Marketing Every company should focus on branding and every company should focus on marketing. Are they the same terms though? Not entirely, but close enough that it’s easy to get them mixed up, especially if you’re new to both concepts. What is Marketing Generally speaking, marketing is the…

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Marketing in a COVID-19 World: What You Need to Know

Posted on: April 5th, 2021

Marketing in a COVID-19 World: What You Need to Know   It’s no secret that COVID-19 has impacted businesses of all sizes across the globe. In fact, the pandemic has cost the average small business around $64,000 thus far—and 75% of small businesses have had to lay off at least one employee. With so many businesses…

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Geofencing Explained

Posted on: April 2nd, 2021

With so many marketing strategies at your brand’s disposal, it can be difficult to decide which tactics are best suited for your goals. However, if you run a location-based business and are not already using geofencing as part of your marketing plan, now is the time to get started. What is Geofencing and How Does…

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What Are Google AdWords?

Posted on: August 14th, 2020

Google Ads is formerly known as Google AdWords. Google Ads is an online advertising platform that makes it possible for even the smallest businesses to take advantage of the power and reach of the internet. Google Ads works using a pay-per-click model. Advertisers pay a set amount every time a person clicks on the ad.…

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