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What Are Google AdWords?

Posted on: August 14th, 2020

Google Ads is formerly known as Google AdWords.

Google Ads is an online advertising platform that makes it possible for even the smallest businesses to take advantage of the power and reach of the internet. Google Ads works using a pay-per-click model. Advertisers pay a set amount every time a person clicks on the ad. Ads are brief and can be product listings, videos, or service announcements. Google places the ads on their search pages, on non-search pages, and on mobile apps to users who are apt to be interested in the ads based on Google algorithm. For instance, this could be people who live near a business, who have expressed interest in similar products or people who match the target demographics of the company.

To use Google Ads, you select the geographic area where you’d like the ad shown, craft the ad, and set a monthly budget. Once the ad is approved by Google, it will appear wherever Google feels that users will be interested. Once your monthly budget is reached, the ad will cease being run until the next month begins.

To learn more about Google Ads and how you can harness the power of this platform to promote your products and services, contact Expect 3 Marketing and Consulting online or at (918) 379-9400. 

Our team’s focus is on you, your business, and delivering an ample Return On Investment (ROI). We take the time to get to know your company, your target market, and each unique marketing goal you have. In doing so, we craft custom strategies to help you increase traffic and leads, and we always focus on results. We take no shortcuts as short-term results and longevity equally are important. We deliver fast and long-lasting rankings as we cultivate your custom strategy. We simply know what makes the biggest impact, and focus our resources there.