It’s no secret that COVID-19 has impacted businesses of all sizes across the globe. In fact, the pandemic has cost the average small business around $64,000 thus far—and 75% of small businesses have had to lay off at least one employee.
With so many businesses being hit hard by coronavirus restrictions, having a refined marketing strategy has never been more important. So, what should you keep in mind as you reassess your brand’s marketing strategy during these unprecedented times?
First and foremost, make sure you’re staying in constant communication with your target audience. This is especially important if your business is primarily brick-and-mortar and you’ve been forced to shut down your physical locations.
Posting frequently on social media, keeping your website updated, and sending out regular email/SMS notifications to those on your subscriber list is a great way to keep your customers in the know.
If your business is like most, your bottom line has been affected by COVID-19. However, this is not the time to ax your marketing budget. Instead, it’s all about refining and optimizing your marketing strategy to get the biggest return on your investment.
There are plenty of cost-effective ways to continue marketing your brand, ranging from creative content marketing to search engine optimization, social media marking, and more.
If you haven’t already found a way to shift your brand’s focus online, now is the time to get started. Having a strong online presence has been vital for years, but the pandemic has made this even more important as people spend more time shopping online and engaging with brands online. In fact, online search queries have reportedly increased between 50% and 70% during the pandemic. Why not take advantage, for example, by making sure your site is optimized for mobile use?
It’s okay if you’re feeling overwhelmed by your brand’s changing marketing needs. You’re not alone—and our team at eXpert3 Marketing & Consulting is here to help. Contact us today to get started!