One of the most important things to understand about digital marketing is that content creation is not something that you “do once and forget about.” Yes, it’s important to have resources like a blog on your website to establish yourself as a thought leader in your industry and to empower your search engine optimization efforts. But if you aren’t constantly creating a steady stream of new, highly relevant, and highly valuable content that you publish on a regular basis, you won’t be able to achieve anything near the results that you’re after over the long term.
According to one recent study, it takes an average of between five and seven brand impressions for a potential customer to even be able to remember your brand among the myriad of other options out there. Not only that, but a consistent brand presentation among a variety of different channels has the potential to increase your company’s revenue by as much as 23% in some cases.
That, in essence, is why consistency is so important in terms of your digital marketing efforts. Success won’t come down to your ability to get a single, effective message in front of the widest possible audience. What you’re really trying to do is build a relationship with your prospects – and that’s something that is going to take time.
This is why you need to be publishing a new blog post at least once a week, if not more often. Why you need to be regularly engaging with people on your social media channels on a daily basis. Why you need to create long-form, valuable content like white papers and eBooks. Brands that are consistent in their messaging and presentation will always out-perform those who aren’t in terms of sales and, more importantly, revenue. Those who aren’t will soon find themselves left behind by their savvier competitors – it really doesn’t get much more straightforward than that.
If you’re interested in learning more about just how important consistency is in terms of building the digital marketing strategy you need, or if you’d just like to speak to someone about your own situation in a bit more detail, please don’t hesitate to contact eXpect3 today.