At eXpect3 Digital Media Agency effective brand marketing provides and maintains a profitable revenue. One strategy for increasing profitability through increased revenue is commanding higher prices through successful branding. Apple, Progressive, and Pepsi are a few prime examples of branding marketing genius. Focusing on marketing and branding as the means of growing revenues and solidifying a customer base may be a company’s surest course to long-term prosperity. In order for any brand to be effective it must be authentic. A capable brand will launch your company as an influencer, expanding your client base and creating desire amongst your audiences.
Going back to authenticity, your logo should be a reflection of your vision and mission. An exceptional logo showcases who you are and what you stand for. Just as important as your logo is your tagline. A couple familiar tag-lines include, Nike “Just Do It” and McDonald’s “I’m Lovin It”. A successful tag-line will convey a solution to the client. SEO (Search Engine Optimization) plays an essential role in your company brand.
According to MOZ, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What is your company message? Who is your audience? What is your approach? How is your tone? After answering these questions and reminding yourself of your company values and how that’s reflected in your message, you’ve found your voice. Nonetheless, conveying a strong message and emotional appeal for your product or service is only a portion of your brand.
“Your website is the ultimate showcase platform for your brand. Every successful company requires a cohesive web design, development, and brand strategy. Exceptional website experiences are a blend of the right message that informs the user while converting the user into a client; resulting in a profit.”
Our U.S. based customer service team is comprised of data experts, media scholars, Certified Google AdWords Specialists, web developers, graphic designers, videographers, brand marketers, and creative strategists who work with professionals from coast to coast. Some businesses have us create their advertising campaign and execute it while others use us for brand marketing and positioning, social media management, or an integrated strategy. What others call “trending” we execute daily. Not only do we create websites, we optimize the user experience by implementing a multi-level marketing approach.