Branding Your Business

Posted on: April 17th, 2020

While branding is much more than a logo, your logo is a piece of your branding identity. 

Going back to authenticity, your logo should be a reflection of your vision and mission. An exceptional logo showcases who you are and what you stand for. Just as important as your logo is your tagline. A couple familiar tag-lines include, Nike “Just Do It” and McDonald’s “I’m Lovin It”. A successful tag-line will convey a solution to the client. SEO (Search Engine Optimization) plays an essential role in your company brand. 

According to MOZ, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The most valuable aspect of SEO is content, and visitors to your website are searching for useful information that can help in making educated decisions. Updating your content regularly assures your website is relevant and searchable to Google, placing your website higher in SERP than competitors without proper SEO content. In order to drive your placement higher guarantee each piece of content is original and exclusive. This content will attract the readers not just to read your entire content, but additionally to look at the other content found on your site. This continual drive of traffic increases the likelihood of acquiring clientele via your website. Appropriate content copywriting will include:

• Creating an editorial calendar.

• Defining your goals.

• Creating relevant content.

• Analyzing and Re-Assessing Metrics

In the eyes of a potential client, high search engine ranking positions (SERP) make you more trustworthy.

When customers recognize your brand name keywords in search engine results, they will prefer to click on your website to find out more details. When they like what they discover on that page, it will probably impact their shopping decisions. According to marketing operator Crystal Monroe, “Your website is the ultimate showcase platform for your brand. Every successful company requires a cohesive web design, development, and brand strategy, including SEO. Exceptional website experiences are a blend of the right message that informs the user while converting the user into a client; resulting in a profit.”

A full branding process will help you develop your brand’s positioning, tone of voice, personality, and brand message.

Don’t be fooled into thinking branding is optional. Every company has a brand, whether you want it or not, and your brand impacts everything you do. Let the professionals at eXpect3 Digital Media Agency find out what makes your business unique, and specifically execute on that as much as possible.