According to the Oxford Dictionary, Google AdWords “Pay-Per-Click (PPC) is an online business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.” In other words, a business is charged each time a searcher clicks on their ad. Therefore, the company is required to bid on “keywords” that will trigger their ads. If you’re not investing in Google AdWords, you’re missing clientele. Meanwhile, smart competitors are reaching your target audience.
While other marketing agencies are chasing expensive keywords, the Certified Google AdWords Specialists at eXpect3 Digital Media agency invest time in compiling the proper research required to decipher the relevant keywords from wasteful keywords. Companies who invest in Pay-Per-Click (PPC) Campaigns require consistent in-depth research. For example, as your products and services change your marketing strategy must adjust accordingly. In doing so we can guarantee a substantial ROI for our clientele.
The most notable benefit of a Pay-Per-Click campaign is instant results. While organic SEO is a long term strategy, PPC ads will often show up the same day. Another perk of being in the spot spot of Google is the increased brand awareness. You increase the likelihood of retaining a client when your company shows up above the rest. Flexible budget options are also an appeal of PPC. Every company manages an advertising budget and investing in Google AdWords insures you know exactly how much money is spent on each keyword. Your business can target specific key-phrases at a set Cost Per Click (CPC). Most importantly, all PPC have measurable outcomes. You will have the ability to see which ads are yielding results, and where your business is losing money. Closely inspecting your metrics, and making adjustments accordingly, will funnel clientele into your door and increase your Return on Investment (ROI).
Google Ads geo-targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics. With each click costing a heavy chunk of change, making the mistake of wrongfully targeting a location will cost a business a substantial amount of money. Your business can also target specific demographics which include parental status, household income, gender, and age. Remarking options are also available allowing your business the ability to show your ads to users who have previously visited specific pages of your website.
Target your competition by bidding on key-phrases relating to their brand. The more your competitor spends protecting their brand, the less budget they have to gobble up high position and impression share on non-brand terms. Be selective about your keywords, and focus on a high quality score. By achieving a higher score you can bump your ads above the competition. Unlike SEO that can take months to achieve first page visibility and ranking, an optimized Pay Per Click advertising campaign will put your company above other businesses.