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Pay-Per-Click: What Competitor’s Don’t Want You To Know

Posted on: May 4th, 2020

The most notable benefit of a Pay-Per-Click campaign is instant results. While organic SEO is a long term strategy, PPC ads will often show up the same day. Another perk of being in the top spot spot of Google is the increased brand awareness. You increase the likelihood of retaining a client when your company shows up above the rest. 


Every company manages an advertising budget and investing in Google AdWords ensures you know exactly how much money is spent on each keyword. Your business can target specific key-phrases at a set Cost Per Click (CPC) pushing your brand ahead of the competition. While other marketing agencies are chase expensive keywords, the Certified Google AdWords Specialists at eXpect3 Digital Media agency invest time in compiling the proper research required to decipher the relevant keywords from wasteful keywords. 

According to Certified AdWords Specialists Crystal Monroe, “Companies who invest in Pay-Per-Click (PPC) Campaigns require consistent in-depth research. For example, as your products and services change your marketing strategy must adjust accordingly. In doing so we can guarantee a substantial ROI for our clientele. ”Due to vast numbers of businesses in specific fields, online visibility can be hard to gain. If you don’t know what you are doing it can get expensive as everyone is fighting to be at the top of the SERP’s (Search Engine Results Page).

Most importantly, all PPC have measurable outcomes. You will have the ability to see which ads are yielding results, and where your business is losing money. This includes your campaign results and progress. Our metrics provide the insights and suggest action-oriented next steps. Closely inspecting these metrics, and making adjustments accordingly, will funnel clientele into your door and increase your Return on Investment (ROI).

Contact eXpect3 today to discuss your Google AdWords campaign.