Benefits of SEO

Posted on: September 23rd, 2019

Optimize SERP Through Valuable SEO

Where your website shows up on Google, Chrome, and Bing is significant to your business. Thanks to Google, updates such as Penguin and Panda have transformed SEO (Search Engine Optimization) into a modern comprehensive strategy encompassing branding, keywords, and content. SERP, also known as, Search Engine Results Page can be achieved through SEO, otherwise known as Search Engine Optimization. When your firm or website achieves number one on Google potential clientele are exposed to your firm in greater numbers. Not to mention with online visibility comes credibility. Google positioning influences the amount of clientele your firm retains monthly. According to Forbes, Google holds 80% of the world’s search engine shares. While WordStream reports, 50% of search queries made consist of at least four or more words. Therefore, determining what keywords are being used by your marketing niche is just as paramount as cultivating keyword-rich content.

Comprehend the Challenge of Competitive SERPs 

We’re beginning to see a wide range of media components in positioning. The organic position one is currently ranked behind highlighted bits, media components, maps, and advertisements.  These components are also known as “position zero” since they outrank even the top natural results. There are multiple considerations to improve your competitive SERPS. These include:

• Ads off of local listings through Google
• AdWords with Site links, extensions, ect.
• Anchor text profile
• Avoid all Spammy Link Practices
• Brand appearance in SERP
• Domain Age
• Google Knowledge Graph
• Google Places/Maps
• Organic strength of your website
• Paying close attention to the size and quality of your backlinking profiles

Content

The most valuable aspect of SEO is content, and visitors to your website are searching for useful information that can help in making educated decisions. Updating your content regularly assures your website is relevant and searchable to Google, placing your website higher in SERP than competitors without proper SEO content. In order to drive your placement higher guarantee each piece of content is original and exclusive. This content will attract the readers not just to read your entire content, but additionally to look at the other content found on your site. This continual drive of traffic increases the likelihood of acquiring clientele via your website. Appropriate content copywriting will include:

• Creating an editorial calendar.

• Defining your goals.

• Creating relevant content.

• Analyzing and Re-Assessing Metrics

A few requirements of SEO content include using your keyphrases as anchor text when linking to other blog posts and webpages on your website. Using keywords within headings empathizes authority with Google. Always use alternative phrases, what they call LSI keywords. LSI stands for Latent Semantic Indexing and these are the related keywords to your main keywords. If you feel that you are over-using your main keywords you should replace them with LSI keywords. Make sure your main keyword phrases and its counterparts should be scattered all over the content of your web page and/or blog post. Also, make sure that the main keyword phrase appears in the title of your web page or blog post.

Contact eXpect3 Digital Media Agency today to speak with our Team of SEO Specialists to schedule your Research Audit.