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Social media should emphasize your marketing efforts and calculate the return in terms of customer response. Social media allows companies to gage consumer response in correlation with brands. Which allows for both short term investments including increasing monthly sales via a social media campaign, as well as, long term corporate investments. While businesses often think of social media as a way to introduce your brand to a local audience, the professionals at eXpect3 Digital Media Agency understand that returns from specific campaigns are not always measured in dollars, but also in consumer behavior tied to specific applications. These behaviors include the amount of time and number of visits, as well as interactions such as likes and/or comments.
Every company wants to see engagements on your social media pages. The larger presence you build on social media, the more you can rely on steady traffic to your site. First start by adding social plugins to your website. Simplifying the way potential clientele reach your Media page can increase your audience. Everyone knows SEO (Search Engine Optimization) is vital to your website, but did you know it will benefit your social media also. Upload useful and esthetically pleasing content that complements your website. This includes photography and visual storytelling through well-designed layouts.
Brand engagement is beneficial to any company. Social media branding forms a natural but an essential part of your overall marketing efforts on major social platforms such as Facebook, Twitter and LinkedIn. A highly engaging campaign can benefit a business by plugging into segment-level estimates and proxy measures to quantify how the customer profits from brand awareness. Brand engagement and word of mouth affect the purchase decision funnel and overall the bottomline. Proper social media management can take your brand to the next level.
By asking your social media audience questions directly, your business will be able to gather instant feedback from your target audience. Your best resource to find out what your customers are saying about you is to simply monitor their engagement on your social channels. This allows you to gage feedback about specific products or services without requesting audience input. Never be afraid to share customer feedback across platforms. When you receive a Five Star Google Review share it across all of your platforms. Let your audience see how clients feel about the buying journey with your company.
Competitor analysis is highly beneficial to companies across all industries. Choose a top competitor and let the research begin. Do they have a substantial audience? If so is the audience engaged? What type of content are they sharing? Is the message clear? Do they promote content in an intrusive manner or is it clever and/or humorous? Do they engage with their audience? How often do they answer questions or comment back. Can you see customer service skills and professionalism through the feed or is over-promotional? After analyzing your competition ask yourself; how do customers feel about your competitor? Does your business need improvement in any of the areas your competition is lacking? After answering these questions you’ll have broader insight on how to better cater to your clientele.
While eXpect3 Digital Media Agency specializes in creating social media campaigns from scratch, we are often assigned neglected accounts. Our social media managers realize the consumer is in control of what motivates them to connect online with other consumers, while consuming online content.