Social media should emphasize your marketing efforts and calculate the return in terms of customer response. Social media allows companies to gage consumer response in correlation with brands. Which allows for both short term investments including increasing monthly sales via a social media campaign, as well as, long term corporate investments. While businesses often think of social media as a way to introduce your brand to a local audience, the professionals at eXpect3 Digital Media Agency understand that returns from social media campaigns are not always measured in dollars, but also in consumer behavior tied to specific social media applications. These behaviors include the amount of time and number of visits, as well as interactions such as likes and/or comments.
Competitor analysis is highly beneficial to companies across all industries. Choose a top competitor and let the research begin. Do they have a substantial audience? If so is the audience engaged? What type of content are they sharing? Is the message clear? Do they promote content in an intrusive manner or is it clever and/or humorous? Do they engage with their audience? How often do they answer questions or comment back. Can you see customer service skills and professionalism through the feed or is over-promotional? After analyzing your competition ask yourself; how do customers feel about your competitor? Does your business need improvement in any of the areas your competition is lacking? We answer these questions during our complimentary website audit providing a broader insight on how to better cater to your clientele.
While eXpect3 Digital Media Agency specializes in creating social media campaigns from scratch, we are often assigned neglected accounts. Our social media managers realize the consumer is in control of what motivates them to connect online with other consumers, while consuming online content. In today’s technological era the user is in full control of their online experiences, meaning social media platforms are primarily user consumer controlled. In the Social Media Environment every time a consumer interacts with an application about your company, your brand gains exposure, often in highly relevant contexts.
We live in a society where we expect an answer as soon as we ask a question. This is how Google got its start. Social Media Platforms make it easy for people to ask questions of businesses. When someone asks you a question online, they are reaching out to you. And they expect an answer. Most likely if you don’t respond they will find the answer elsewhere. Be the answer. If the answer is something that you should not get into online for the public to see, invite them to call your office to discuss business. This will also show the public that you care about people, and are accessible.
It is vital to every industry that reports and reporting become a core part of your day to day marketing operations and workflows. According to Marketing Operations Manager Crystal Monroe, “Every client requires a unique partnership with eXpect3 Digital Media Agency to address specific challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization.” Are you ready to see if your website and current marketing strategy is living up to its full potential? Contact the Support Team at eXpect3 Digital Media Agency today to receive your complimentary consultation.