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The SEO Team at eXpect 3 takes the important steps required to monitor the process and minimize fluctuations that negatively affect your brand. Importantly, we always provide the analytics to support our SEO strategies. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Google crawls thousands of websites each hour, and it knows if yours is not updated. When you add content to your website, you are providing useful information for the world to see. Google will check if there are any changes on your website, and updates the database accordingly.
The most valuable aspect of SEO is content, and visitors to your website are searching for useful information that can help in making educated decisions. Updating your content regularly assures your website is relevant and searchable to Google, placing your website higher in SERP than competitors without proper SEO content. In order to drive your placement higher guarantee each piece of content is original and exclusive. This content will attract the readers not just to read your entire content, but additionally to look at the other content found on your site.
Having relevant and new content on your website will provide the most SEO value to your visitors. When a website visitor finds an article or blog on your site, you enable them to make an informed decision about whether or not they will use your services. By keeping outdated information off your website through always adding fresh content you help establish your brand as an expert in the local community.
Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs are obtained through a three step process.
According to Google, the first step of crawling is finding out what pages exist on the web. There isn’t a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.
Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a sitemap) for Google to crawl. If you’re using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.
After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a mega database.
The final step of the SERP process is ranking. Ranking refers to the pieces of content that will best answer a searcher’s query. This information is ranked in the order of highly relevant to least relevant. There is an entire science behind SERP ranking which include the ability to block specific pages from being crawled by search engines. When your company or website achieves number one on Google potential clientele are exposed to your brand in greater numbers. Having original and relevant content that is rich, with SEO practices including, backlinks and keywords will improve your website SERP ranking.
In the eyes of a potential client, high search engine ranking positions make you more trustworthy. When customers recognize your brand name keywords in search engine results, they will prefer to click on your website to find out more details. When they like what they discover on that page, it will probably impact their shopping decisions.
According to marketing operator Crystal Monroe, “Your website is the ultimate showcase platform for your brand. Every successful company requires a cohesive web design, development, and brand strategy, including SEO. Exceptional website experiences are a blend of the right message that informs the user while converting the user into a client; resulting in a profit.”