Posted on: August 16th, 2021
Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
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Posted on: January 16th, 2020
What Is Pay-Per Click (PPC)? According to the Oxford Dictionary, Google AdWords “Pay-Per-Click (PPC) is an online business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.” In other words, a business is charged each…
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Posted on: October 11th, 2019
If you’re not investing in Google AdWords, you’re missing clientele. Meanwhile, smart competitors are reaching your target audience. While other marketing agencies are chase expensive keywords, the Certified Google AdWords Specialists at eXpect3 Digital Media agency invest time in compiling the proper research required to decipher the relevant keywords from wasteful keywords. “Companies who invest in…
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