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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreSEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Google crawls thousands of websites each hour, and it knows if yours is not updated. When you add content to your website, you are providing useful information for the…
Read MoreGoogle, Bing, Yahoo, and other search engines continue to update and refresh its key algorithms periodically. The SEO Team at eXpect 3 takes the important steps required to monitor the process and minimize fluctuations that negatively affect your brand. Importantly, we always provide the analytics to support our SEO strategies. SEO stands for Search Engine…
Read MoreOptimize SERP Through Valuable SEO Where your website shows up on Google, Chrome, and Bing is significant to your business. Thanks to Google, updates such as Penguin and Panda have transformed SEO (Search Engine Optimization) into a modern comprehensive strategy encompassing branding, keywords, and content. SERP, also known as, Search Engine Results Page can be…
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