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Google Ads is formerly known as Google AdWords. Google Ads is an online advertising platform that makes it possible for even the smallest businesses to take advantage of the power and reach of the internet. Google Ads works using a pay-per-click model. Advertisers pay a set amount every time a person clicks on the ad.…
Read MoreCoronavirus Pandemic has affected every aspect of life. In an effort to collect the latest insights and identify top challenges and opportunities, the Better Business Bureau (BBB) conducted a pulse survey with businesses and customers across North America on the perceived impact of the pandemic and how it’s changing consumer behavior. The numbers show unemployment…
Read MoreThe most notable benefit of a Pay-Per-Click campaign is instant results. While organic SEO is a long term strategy, PPC ads will often show up the same day. Another perk of being in the top spot spot of Google is the increased brand awareness. You increase the likelihood of retaining a client when your company…
Read MoreWhat Is Pay-Per Click (PPC)? According to the Oxford Dictionary, Google AdWords “Pay-Per-Click (PPC) is an online business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.” In other words, a business is charged each…
Read MoreIf you’re not investing in Google AdWords, you’re missing clientele. Meanwhile, smart competitors are reaching your target audience. While other marketing agencies are chase expensive keywords, the Certified Google AdWords Specialists at eXpect3 Digital Media agency invest time in compiling the proper research required to decipher the relevant keywords from wasteful keywords. “Companies who invest in…
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