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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreIt is not uncommon for a piece of content to stop producing leads or to experience a drop in readership. One of the reasons for those situations is that old content fades as newer content becomes a fresher source of information. So what can you do to help older pieces of content regain vitality? Three…
Read MoreWhat is the Difference Between Branding & Marketing Every company should focus on branding and every company should focus on marketing. Are they the same terms though? Not entirely, but close enough that it’s easy to get them mixed up, especially if you’re new to both concepts. What is Marketing Generally speaking, marketing is the…
Read MoreMarketing in a COVID-19 World: What You Need to Know It’s no secret that COVID-19 has impacted businesses of all sizes across the globe. In fact, the pandemic has cost the average small business around $64,000 thus far—and 75% of small businesses have had to lay off at least one employee. With so many businesses…
Read MoreWith so many marketing strategies at your brand’s disposal, it can be difficult to decide which tactics are best suited for your goals. However, if you run a location-based business and are not already using geofencing as part of your marketing plan, now is the time to get started. What is Geofencing and How Does…
Read MoreThree Benefits of Digital Marketing The term digital marketing refers to using channels such as content marketing, social media, mobile devices, search engines, and online marketing campaigns to reach a broader audience. Digital marketing brings an excellent return on investment compared to traditional forms of advertising. Websites designed by eXpect3 Digital Media Agency concentrate on…
Read MoreSome businesses question the value of search engine optimization or the investment in time and money effective SEO takes. The reality is SEO is having an increasingly powerful effect on how consumers can or cannot find you. Today, verbal and more localized searches add even more to the importance of SEO. An example may be…
Read MoreIf you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you are missing out on valuable opportunities to reach and engage your leads online. Unfortunately, marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a “new normal” sets…
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