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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreIt is not uncommon for a piece of content to stop producing leads or to experience a drop in readership. One of the reasons for those situations is that old content fades as newer content becomes a fresher source of information. So what can you do to help older pieces of content regain vitality? Three…
Read MoreFor Digital Marketing, Consistency is Key One of the most important things to understand about digital marketing is that content creation is not something that you “do once and forget about.” Yes, it’s important to have resources like a blog on your website to establish yourself as a thought leader in your industry and to…
Read MoreYour Social Media Accounts Have Become an Extension of Your Customer Service. It’s Time to Embrace That. According to one recent study, a massive 80% of consumers say that they regularly use social networking sites like Facebook and Twitter to interact with the brands they know and love. When you also consider the fact that…
Read MoreWhat is the Difference Between Branding & Marketing Every company should focus on branding and every company should focus on marketing. Are they the same terms though? Not entirely, but close enough that it’s easy to get them mixed up, especially if you’re new to both concepts. What is Marketing Generally speaking, marketing is the…
Read MoreGoogle Ads is formerly known as Google AdWords. Google Ads is an online advertising platform that makes it possible for even the smallest businesses to take advantage of the power and reach of the internet. Google Ads works using a pay-per-click model. Advertisers pay a set amount every time a person clicks on the ad.…
Read MoreThree Benefits of Digital Marketing The term digital marketing refers to using channels such as content marketing, social media, mobile devices, search engines, and online marketing campaigns to reach a broader audience. Digital marketing brings an excellent return on investment compared to traditional forms of advertising. Websites designed by eXpect3 Digital Media Agency concentrate on…
Read MoreEvery company, organization, and individual has a brand. At eXpect3 Digital Media Agency effective brand marketing provides and maintains a profitable revenue. One strategy for increasing profitability through increased revenue is commanding higher prices through successful branding. Apple, Progressive, and Pepsi are a few prime examples of branding marketing genius. Focusing on marketing and branding…
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