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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreSome businesses question the value of search engine optimization or the investment in time and money effective SEO takes. The reality is SEO is having an increasingly powerful effect on how consumers can or cannot find you. Today, verbal and more localized searches add even more to the importance of SEO. An example may be…
Read MoreIf you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you are missing out on valuable opportunities to reach and engage your leads online. Unfortunately, marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a “new normal” sets…
Read MoreWhile branding is much more than a logo, your logo is a piece of your branding identity. Going back to authenticity, your logo should be a reflection of your vision and mission. An exceptional logo showcases who you are and what you stand for. Just as important as your logo is your tagline. A couple…
Read MoreGoogle, Bing, Yahoo, and other search engines continue to update and refresh its key algorithms periodically. The SEO Team at eXpect 3 takes the important steps required to monitor the process and minimize fluctuations that negatively affect your brand. Importantly, we always provide the analytics to support our SEO strategies. SEO stands for Search Engine…
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