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Branding

The Difference Between Branding and Marketing

Posted on: April 12th, 2021

What is the Difference Between Branding & Marketing Every company should focus on branding and every company should focus on marketing. Are they the same terms though? Not entirely, but close enough that it’s easy to get them mixed up, especially if you’re new to both concepts. What is Marketing Generally speaking, marketing is the…

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Business Marketing Amid COVID-19

Posted on: June 12th, 2020

  If you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you are missing out on valuable opportunities to reach and engage your leads online. Unfortunately, marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a “new normal” sets…

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Marketing Perks

Posted on: May 18th, 2020

The diversity of talents and disciplines by the professionals at eXpect3 Digital Media Agency is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. Founded in 2009, eXpect3 Digital Media Agency is a U.S. based creative digital marketing agency with…

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Branding Your Business

Posted on: April 17th, 2020

While branding is much more than a logo, your logo is a piece of your branding identity.  Going back to authenticity, your logo should be a reflection of your vision and mission. An exceptional logo showcases who you are and what you stand for. Just as important as your logo is your tagline. A couple…

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Your Website and Marketing Strategy

Posted on: April 10th, 2020

First and foremost, you retain ownership of all digital products we create, with no contract. eXpect3 Digital Media Agency concentrates on creative and results driven web solutions. Discover why our clients trust us to manage the balance between the creative and technical complexities of designing and developing a world-class digital presence. The complex fields of…

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Benefits of SEO Implementation

Posted on: April 3rd, 2020

Google, Bing, Yahoo, and other search engines continue to update and refresh its key algorithms periodically. The SEO Team at eXpect 3 takes the important steps required to monitor the process and minimize fluctuations that negatively affect your brand. Importantly, we always provide the analytics to support our SEO strategies. SEO stands for Search Engine…

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Emerging Marketing Trends

Posted on: March 18th, 2020

The world of marketing is ever changing.  What has worked in the past (insert yellow pages here) may not work for today. Techniques, Data Algorithms, Platforms and New Customer Demands always in constant motion and for the lone marketer, it’s hard to keep up. Your marketing should hold on what is working, learn to embrace…

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Social Media: Calculating Your Return In Terms of Customer Response

Posted on: March 13th, 2020

Social media should emphasize your marketing efforts and calculate the return in terms of customer response. Social media allows companies to gage consumer response in correlation with brands.  This allows both short term investments including increasing monthly sales via a social media campaign, as well as, long term corporate investments. While businesses often think of…

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Brand Marketing

Posted on: January 9th, 2020

Every company, organization, and individual has a brand.  At eXpect3 Digital Media Agency  effective brand marketing provides and maintains a profitable revenue. One strategy for increasing profitability through increased revenue is commanding higher prices through successful branding. Apple, Progressive, and Pepsi are a few prime examples of branding marketing genius. Focusing on marketing and branding…

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