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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreHow to Build a Repeatable Marketing Strategy At its core, a repeatable marketing strategy is one that removes as much guesswork from the situation as possible. It’s one that allows you to achieve consistent, dependable results, week after week, month after month, year after year. It’s hugely important to not only your current success but…
Read MoreMarketing in a COVID-19 World: What You Need to Know It’s no secret that COVID-19 has impacted businesses of all sizes across the globe. In fact, the pandemic has cost the average small business around $64,000 thus far—and 75% of small businesses have had to lay off at least one employee. With so many businesses…
Read MoreWith so many marketing strategies at your brand’s disposal, it can be difficult to decide which tactics are best suited for your goals. However, if you run a location-based business and are not already using geofencing as part of your marketing plan, now is the time to get started. What is Geofencing and How Does…
Read MoreThree Benefits of Digital Marketing The term digital marketing refers to using channels such as content marketing, social media, mobile devices, search engines, and online marketing campaigns to reach a broader audience. Digital marketing brings an excellent return on investment compared to traditional forms of advertising. Websites designed by eXpect3 Digital Media Agency concentrate on…
Read MoreSome businesses question the value of search engine optimization or the investment in time and money effective SEO takes. The reality is SEO is having an increasingly powerful effect on how consumers can or cannot find you. Today, verbal and more localized searches add even more to the importance of SEO. An example may be…
Read MoreThe diversity of talents and disciplines by the professionals at eXpect3 Digital Media Agency is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. Founded in 2009, eXpect3 Digital Media Agency is a U.S. based creative digital marketing agency with…
Read MoreThe most notable benefit of a Pay-Per-Click campaign is instant results. While organic SEO is a long term strategy, PPC ads will often show up the same day. Another perk of being in the top spot spot of Google is the increased brand awareness. You increase the likelihood of retaining a client when your company…
Read MoreSocial media should emphasize your marketing efforts and calculate the return in terms of customer response. Social media allows companies to gage consumer response in correlation with brands. Which allows for both short term investments including increasing monthly sales via a social media campaign, as well as, long term corporate investments. While businesses often think…
Read MoreWhile branding is much more than a logo, your logo is a piece of your branding identity. Going back to authenticity, your logo should be a reflection of your vision and mission. An exceptional logo showcases who you are and what you stand for. Just as important as your logo is your tagline. A couple…
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