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Creating an effective digital marketing strategy is often a trial and error process. One of the best ways to streamline this process, though, is by making full use of the data that your company has available. In this article, we’ll take a look at three key performance indicators (KPIs) that can play a significant role…
Read MoreIt is not uncommon for a piece of content to stop producing leads or to experience a drop in readership. One of the reasons for those situations is that old content fades as newer content becomes a fresher source of information. So what can you do to help older pieces of content regain vitality? Three…
Read MoreFor Digital Marketing, Consistency is Key One of the most important things to understand about digital marketing is that content creation is not something that you “do once and forget about.” Yes, it’s important to have resources like a blog on your website to establish yourself as a thought leader in your industry and to…
Read MoreHow to Build a Repeatable Marketing Strategy At its core, a repeatable marketing strategy is one that removes as much guesswork from the situation as possible. It’s one that allows you to achieve consistent, dependable results, week after week, month after month, year after year. It’s hugely important to not only your current success but…
Read MoreWhat is the Difference Between Branding & Marketing Every company should focus on branding and every company should focus on marketing. Are they the same terms though? Not entirely, but close enough that it’s easy to get them mixed up, especially if you’re new to both concepts. What is Marketing Generally speaking, marketing is the…
Read MoreMarketing in a COVID-19 World: What You Need to Know It’s no secret that COVID-19 has impacted businesses of all sizes across the globe. In fact, the pandemic has cost the average small business around $64,000 thus far—and 75% of small businesses have had to lay off at least one employee. With so many businesses…
Read MoreThree Benefits of Digital Marketing The term digital marketing refers to using channels such as content marketing, social media, mobile devices, search engines, and online marketing campaigns to reach a broader audience. Digital marketing brings an excellent return on investment compared to traditional forms of advertising. Websites designed by eXpect3 Digital Media Agency concentrate on…
Read MoreIf you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you are missing out on valuable opportunities to reach and engage your leads online. Unfortunately, marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a “new normal” sets…
Read MoreThe diversity of talents and disciplines by the professionals at eXpect3 Digital Media Agency is brought together by design. Our perspectives, experience, and most importantly, our people are as unique as the consumers we are trying to connect with. Founded in 2009, eXpect3 Digital Media Agency is a U.S. based creative digital marketing agency with…
Read MoreThe most notable benefit of a Pay-Per-Click campaign is instant results. While organic SEO is a long term strategy, PPC ads will often show up the same day. Another perk of being in the top spot spot of Google is the increased brand awareness. You increase the likelihood of retaining a client when your company…
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